
Robert Johnson
The Buyer’s Perspective. Founder of Astra CPG, former CPG buyer. Portland, Oregon.
I help CPG sales reps and founders sell the way a retail Buyer decides, from a Buyer’s Perspective: a weekly newsletter, cohorts for founders and new reps, private programs for sales teams, and a company built to give back to the community it sells into.
The Buyer’s Perspective
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Buyer-Ready Standards from the other side of the desk, plus the Category Review Submission Principles guide in your inbox the moment you sign up.
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app.astracpg.com/connect